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Brilliant and Catchy…#Oreo Was “Ready” During The Blackout! Would You Be? Innovative Use of #SocialMedia. #SMEM

February 4, 2013

What does an Oreo have to do with the use of Social Media and Crisis and Emergency Management?!?!  I am thinking role model!

When the blackout occurred during the Super Bowl, Oreo was ON IT!  Within minutes they sent out the following tweet to their followers

This was absolutely brilliant!!

This was absolutely brilliant!!

Wouldn’t you love it if your incident management/crisis management team could be so quick during your next emergency?!?!?!

Think about it!  You could if you were prepared, had template communications and a well-trained team.

I’m just saying…

😉

8 Comments leave one →
  1. February 4, 2013 09:52

    This IS brilliant. And so simple.

    • February 4, 2013 10:29

      Thanks for your post Gail. It is the epitome of simple and brilliant!!!!! Love it!

  2. February 4, 2013 11:05

    Turning a lemon situation into lemonade. Brilliant!

    • February 4, 2013 11:18

      Totally!!!! May we all be so brilliant at time of disaster! Thanks for the post. Be well, Regina

  3. February 4, 2013 12:03

    Very clever. Check these other ones out, Regina.
    http://mashable.com/2013/02/04/brands-super-bowl-social-media/

    • February 4, 2013 12:11

      Love it!!! Thank for the link – pretty cool efforts by others as well!!!! Thanks for the post! Be well, Regina

  4. Rick Werth, CPP permalink
    February 5, 2013 16:50

    A+ for being prepared and a lean mean dunking machine

    • February 5, 2013 18:26

      Totally!!!!!! May we all do so well in our future disasters!
      😉 Thanks for the post! Regina

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